My LinkedIn blog post as a Google Featured Snippet

Steven Rich, MBA — Google Featured Snippets

[Note: I published this article so potential employers and clients can see that my online writings earned a valued Google Featured Snippet 23 times.]

Here are all of my Googled Featured Snippets:

[Click on the images below to make them larger]

  1. My “Clean Coal Handling Practices” Bigger Pockets blogpost. You can see my name on the 3rd line.
My Bigger Pockets blog post about “Clean Coal Handling Practices”

But, the above example is a copy of an exact title Google Featured Snippet!!!

Yes, but only 12.29% of all Google SERPs contain a Google Featured Snippet. Google uses snippets to present the best answer to a user’s search query. If Google likes an exact title to a search query, it becomes the featured snippet.

Google’s support web pages “Create good titles” and “Create descriptive page titles” explains the importance of “high-quality titles”. Google states “Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.” Source

Therefore, Google seeks “high-quality titles” as the example above demonstrates.

With over 20 of my Google Featured Snippets to show you, I divided them into important keywords that Google favors for its snippets.

HOW

Begin a title or header with “How”. See an example from my Drillers blog post titled, How the Spindletop Oil Discovery Changed Texas and U.S. History:

My “How Spindletop Discovery Changed History” for Drillers.

As you see, not only did Google reward my Drillers blog post as a Featured Snippet, it also ranked it #1 Google SERPs.

My We Lease Blog post titled How to Make Millions with Rental Properties published in July 2019 and still a featured snippet over a year later:

Google Featured Snippet for my WeLease Blog post “How to Make Millions with Rental Properties”.

Here’s another example of my using “How” in the title in my Transaction Monster Blog post titled: How Transaction Coordinators Can Prevent Lawsuits

My Transaction Monster blog post “How Transaction Coordinators Prevent Lawsuits”.

As you see, the above blog post published on November 2, 2018, still appears as a Google Featured Snippet on October 10, 2020.

It’s unusual for Google Featured Snippets to remain after two years.

HOW as a Google Featured Snippet and #1 SERP ranking

Not every #1 Google SERP becomes a featured snippet. All of the Google Top 10 SERPs become candidates as a featured snippet.

The best for SEO is when Google ranks content both as #1 Google SERP and as a featured snippet. Here’s an example from my blog post How to Avoid Clouding Title:

My Open Escrow Blog post “How to Avoid Clouding Title”.

LISTS

Google loves lists. A good example exists in my blog post for the Transaction Monster Blog titled How Transaction Coordinators can Prevent Lawsuits:

My Transaction Monster Blog post “Transaction Coordinators Prevent Lawsuits”.

Google favors long lists over short ones. My blog post for Big Block Realty: San Diego Real Estate Closing Costs listed 14 of them:

My Big Block Realty Blog post “San Diego Closing Costs”.

Again, Google rewarded me with the #1 SERP and the Google Featured Snippet.

Twice is better than Once

Google created a 2nd featured snippet for the same keyword phrase used above:

2nd Google Featured Snippet for the same keyword phrase.

Three is Better than Twice

The same blog post above got selected for a 3rd Google Featured Snippet using a different keyword phrase:

My 2nd Google Featured Snippet for “San Diego Closing Costs” blog post.

TIPS

Beginning with the word “Tips” in your title is another Google favorite for its snippets. Here’s an example of my Tips for Effective Open House Advertising article:

My Google Featured Snippet for “Effective Open House Advertising” for the Real Estate Express blog post.

Google Featured Snippet with an Image

Getting your featured snippet with an image attracts more attention than mere words. The image jumps out at viewers.

The above example earned a 2nd Google Featured Snippet with an image for better viewing. See how much better this 2nd snippet stands out from the example above:

2nd Google Featured Snippet for my blog post “Tips for Successful Open House Advertising”.

TAXES

Tax-savings tips do well with Google. I wrote the following Google Featured Snippet for the Smart Agents Real Estate Marketing blog as the ghostwriter for Joe Nickelson. Titled, Last-Minute Tax Savings for 2017:

Google Featured Snippet for my “Last-Minute Tax-Savings 2017” blog post.

Notice that I originally published this blog post in November 2017. It’s still a Google Featured Snippet on October 12, 2020.

A second example, my Open Escrow Blog post titled Tax-Savings Tips for Real Estate Investors 2019:

Google Featured Snippet for my Open Escrow Blog post “Tax-Savings Tips for Real Estate Investors 2019”.

HOT TOPICS

Current trends, controversies, scandals, newest fashions, the latest movies, and famous peoples’ lives remain hot topics.

In the 2010s through 2020, Bitcoin remains a hot topic. My Open Escrow Blog post in October 2018 remains a Google Featured Snippet as of October 27, 2020.

My Bitcoin post for the Open Escrow Blog as a Google Featured Snippet two years later.

Remaining a Google Featured Snippet for Many Years

Many of my featured snippets remain on top for over four years.

My Real Estate Express Blog post: Tips for Effective Open House Advertising. The blog post got published on April 21, 2016. Notice below that my screenshot was taken on October 10, 2020, still appearing as a Google Featured Snippet:

After four years, my Real Estate Express Blog post remains a Google Featured Snippet.

Getting into a Google Featured Snippet Fast

New web pages and blog posts must wait for Google’s spider to crawl through a website to begin indexing for SERPs. It may take up to six months.

My McKissock Real Estate Learning Blog post of August 5, 2020, titled: FSBO Ethics: What to Consider when working with FSBOs appeared as a Google Featured Snippet in two months. Notice the screenshot date of October 9, 2020.

My blog post about “FSBO Ethics” as a Google Featured Snippet in only two months.

A recent web page I wrote for the Lowenthal & Lowenthal law firm in Hawaii got selected as a featured snippet in four months.

I wrote Moped Accident Attorneys in Maui in June 2020. On October 9, 2020, I searched for “moped accident attorney maui”. It took less than four months to appear as a Google Featured Snippet:

My web page for the Lowenthal & Lowenthal law firm “Moped Accident Lawyers in Maui” as a Google Featured Snippet in 4 months

Six weeks later (November 19, 2020), this same keyword phrase remains a Google Featured Snippet and Google adds their web page about Scooter Accidents as the #2 SERP:

My second “Moped Accident Attorney Maui” Google Featured Snippet

Multiple Google Featured Snippets for Same Blog Post

Imagine getting multiple Google Featured Snippets for the same blog post simultaneously? That happened to me.

See my LinkedIn blog post: U.S. Companies can Legally Hire Foreigners Living in other Countries. I published it on January 4, 2016, and as of October 8, 2020, it remains on top for three different keyword phrases:

1. “Can U.S. Company Hire a Foreigner”

My 1st Google Featured Snippet for “Can U.S. Companies Legally Hire Foreigners”

2. “Can U.S. companies hire foreigners”

3. “U.S. companies hiring foreigners in other countries”

My 3rd Google Featured Snippet for “U.S. Companies can Legally Hire Foreigners”.

Even a LinkedIn Blog Post may become a Google Featured Snippet

LinkedIn doesn’t provide SEO features like meta tags, a meta description, keyword tools, or a Yoast SEO like tool.

But, I managed to get some as a Google Featured Snippet. Check out my How to Avoid Copyright and Plagiarism post:

My LinkedIn blog post as a Google Featured Snippet.

Google Featured Snippets and Top 3 SERPs

Finally, sometimes Google rewards quality content by including different web pages from the same website as the featured snippet and Top 3 SERPs. An example includes web pages I wrote for a Panama immigration law firm’s website and their 2nd website:

I got into a Google Featured Snippet and in many Google Top5 SERPs for “Panama Immigration” web page.

Conclusion

My 23 Google Featured Snippets shown here cover many keyword phrases and topics.

If you are viewing this, it’s because I sent you the link when applying for a job as a content writer with your company.

Ask the other job applicants: “How many of your writings became Google Featured Snippets?”

I doubt any of them can claim as many as me.

Steven Rich, MBA

Copyright © 2020 — Steven Rich, MBA

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